Bringing powerful stories to life that captivates and inspires
Boston Lyric Opera
Client Boston Lyric Opera
Studio Kudos Design Collaboratory
CD John Kudos
AD Ashley Wu
PM Amanda Knott
Design Jamus Marquette, Imam Fadilah, Owen Febiandi, Fay Qiu, Jennifer Wiriawan, Putu Yogiswara, Andini Pratiwi, Irpan Alfian
The Boston Lyric Opera (BLO), founded in 1976, has been bringing both classic and cutting-edge opera to life right here in Boston. BLO mixes the traditional with the unexpected, often performing in unique venues around the city to make opera more exciting and accessible to everyone.
The Rebrand
BLO’s brand refresh was a subtle yet impactful rebrand, modernizing its visual identity while preserving its core elements. Their updated logo and typeface keep the essence of the company while reflecting BLO’s vibrant energy and their mission to connect with wider, more diverse audiences.
The Butterfly Process
BLO's Butterfly Process was an exciting, multi-year adventure, rethinking Madama Butterfly by tackling its cultural complexities and how it portrays Asian characters. With new perspectives, creative reimaginings, and open conversations, the project is all about making this iconic opera resonate in today’s world.
Culture, Opera, Performing Arts, Identity
