Empowering creators for a decentralized digital future
Blockchain Creative Labs @ SXSW
Client Blockchain Creative Labs
Project Teams
Lead Concept & Creative Direction Whatever
Branding & Graphic Design Kudos Design Collaboratory
Production Design Small Bands of Misbehavior
KUDOS Design Collaboratory
Managing DIrector JOHN KUDOS
AD ASHLEY WU
PM Jess Mackta
Design Fay Qiu, Jamus Marquette, Owen Febiandi, Lauwrencia E. D., Putu Yogiswara, Ilham Muhamad Firdaus, Greg Wong, Brian Smith, Adriana Marquette
3D Imam Fadilah
POAPs Christian Marc Schmidt, Joseph Gray, Kevin Hanes
GDUSA American Graphic Design Awards
Blockchain Creative Labs (BCL), FOX’s technology research and development arm, is on a mission to shape the future of content creation, distribution, and monetization by connecting creators and communities using innovative technology.
BCL House @ SXSW
At SXSW 2022, BCL debuted with “BCL House,” an immersive and interactive experience showcasing the power of blockchain technology for creators. Attendees were able to explore cutting-edge NFT technology and exclusive NFT drops, watch live demonstrations and panel discussions with industry leaders, and engage with interactive experiences that allowed visitors to dive into the future of digital ownership and creativity. The space became a hub for innovation, connecting the creative community with the exciting potential of blockchain technology.
Branding
KUDOS developed a new visual branding system for BCL that was then applied to all aspects of BCL House at SXSW. Logos, a Web3-inspired website, lenticular badges, event posters, wayfinding graphics, and animated POAP NFTs all came together to deliver an immersive experience.
Blockchain, NFT, Fox, SXSW, Festival, Pop-up Experience
