A virtual world where music, NFTs, and the magic of Dolly Parton come to life
Welcome to the dollyverse
Client Blockchain Creative Labs, Dolly Parton
Project Teams
Lead Concept & Creative Direction Whatever
Branding & Graphic Design Kudos Design Collaboratory
Production Design Small Bands of Misbehavior
KUDOS Design Collaboratory
Managing DIrector JOHN KUDOS
AD ASHLEY WU
PM Jess Mackta
Design Owen Febiandi, Lauwrencia E. D., Putu Yogiswara, Ilham Muhamad Firdaus, Adriana Marquette, Erica Remmele, MacKenzie Schroeder
“Welcome to the Dollyverse” was an exciting interactive experience at SXSW 2022, where Dolly Parton teamed up with BCL to dive into the world of NFTs and the metaverse.
Kicking off with a conversation between Dolly Parton and James Patterson to promote their book Run Rose Run, and ending with a concert by Dolly Parton to promote the album of the same name, fans could grab exclusive digital collectibles and enjoy the live performance that was also streamed virtually in the Dollyverse.
The BCL brand was infused with the existing brand of Dolly Parton across logos, billboards, badges, signage, photo booths, and more.
Blockchain, NFT, Fox, SXSW, Festival, Pop-up Experience
