Interrogating the deep and complex relationship America has with native peoples

Smithsonian Americans

CLIENT SMITHSONIAN NATIONAL MUSEUM OF THE AMERICAN INDIAN

Project Team
ARCHITECTURE STUDIO JOSEPH
GRAPHIC PRODUCTION KUDOS DESIGN COlLABORATORY

KUDOS Design Collaboratory
CD JOHN KUDOS
PRODUCTION ASHLEY WU

GDUSA American Graphic Design Awards

For the “Americans” exhibition at the National Museum of the American Indian, Studio Joseph teamed up with KUDOS to bring an incredible collection of nearly 350 objects, props, images, and archival clips from film, television, and commercials to life. Spread across six galleries, the exhibition takes visitors on a journey through three centuries of American history, focusing on how Native Americans have shaped the nation's identity—from Pocahontas to the Battle of Little Bighorn, Thanksgiving, and the Trail of Tears. It’s a powerful look at familiar stories with a fresh perspective.

Working side by side with Studio Joseph, we made sure every graphic element—from text to visuals—was clear, impactful, and perfectly shipped off for production.

The language used across this description and exhibition is in line with the Smithsonian National Museum of the American Indian. Photography by Thomas Loof, © National Museum of the American Indian.